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Marketing Content Examples For B2B Businesses The most effective marketing content resonates with consumers at an emotional level. It delivers new ideas and insights that can help people solve their problems. It doesn't matter if it's a captivating video presentation or an in-depth white paper, the most effective marketing content provides value for the audience and meets its branding goals. Learn from these eight branded content examples that get it right:. Blog Posts Blog posts are a well-known type of content for marketing that companies use to share insights or thoughts on their websites. They can cover any topic or issue and are typically educational in nature. They may contain videos, images, polls or audio to make the content more interesting and improve on-page search engine optimization (SEO). Writing blog posts of high-quality starts by conducting market research to find and confirm some important facts about your readers. Once you know your audience's preferences and interests you can begin creating ideas and writing. Some common kinds of blog posts include listsicles, how-to articles infographics, curated collections and more. unique content writing software of blog posts ensure that your website is filled with variety and has the value your audience expects. For example, a how-to article can teach your audience the latest technique and assist them in solving any issue they're facing, which makes it an excellent piece of content for marketing to keep your audience entertained. A collected collection is a particular kind of blog post that includes several real-world examples in order to demonstrate the point. This kind of post can be used to promote an organization and build credibility. Case Studies Case studies might not be as exciting as a viral post, however, they're still one of the most powerful marketing pieces you can create. They're great for showcasing your skills and establishing trust with potential customers. A well-written case study can help your audience solve a specific problem by demonstrating how your product or service helped a prior customer resolve the same issue. Utilize infographics and videos to make your case study more engaging. Be cautious not to make your case studies into adverts since this can damage the credibility of your business. Create resources that help and inspire your readers. You can also use case study to show testimonials from clients and user-generated content. This builds trust and makes your site more credible. UGC is especially efficient when it's supported by data. White Papers In contrast to feature articles and blogs white papers are generally long-form and provide a greater knowledge and depth of research. B2B brands utilize them to demonstrate thought leadership or provide an unique perspective to help readers make purchasing decisions, learn more about a particular industry, or solve problems for their business. They are a great way to build trust among casual readers, and positioning companies as experts in their area of expertise. They also aid in guiding potential customers through the sales funnel. White papers come in many styles, but they are most effective when they are tailored to specific audience. Everything from the tone to the distribution strategy should be crafted to your ideal reader. White papers are frequently used to share research findings. However, it is easy to let them drift out of the realm of practical application and into the realm of theoretical. Backgrounders and papers on problem-solving should include some form of success stories to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They let the reader filter charts and tables to focus only on the information they need. This makes it easier for the reader to absorb and move through the sales funnel. Videos Videos are a powerful method of communicating with your audience. They're an excellent tool to market your company in a dynamic and interactive manner. They are a great way to capture the attention of your audience and communicating complex concepts. Tutorials, instructional videos and demonstrations are some of the most popular video types. These videos are created to help customers understand about your products and services while also enhancing customer loyalty. These videos can be used to highlight the expertise of your industry and can be used for an article for your blog or in an sales presentation. These videos are an excellent tool to connect with your audience. Especially if they are relevant and are connected to current events or cultural movements. You can leverage testimonials to build confidence in your brand and entice new prospects. It is possible to ask your existing customers to record a video about their experience with your product or host an AMA session on Reddit. You can create screen-share videos and how to videos that are titled based on specific pain points. For instance, if you have an e-commerce platform that helps small to medium-sized businesses manage their online store, name your video “How to Create a Shopify Store”. This will allow it to rank better in search engines. Testimonials Testimonials are a different type of social proof that can help people believe in an organization's reputation. They can be found in text or video form, and are a great tool to increase sales and improve a company's online image. Testimonial marketing content works well because it focuses on the specific requirements of each customer and how the company's product or service solved those problems. It also helps establish credibility for the company because it shows that other customers have also had the benefit of the product. If you decide to use testimonials make sure that they contain the name, company, and the name of the person who wrote them. This will boost their credibility. It is also crucial to make the testimonials as authentic as you can by using the face of a person. This will help create a connection between the consumer and the brand. While some companies prefer to have separate testimonials pages and incorporate them into other pages on your website. For instance the case where a testimonial refers to a particular product you can show it on the relevant product or checkout page. This will prevent a testimonials page being visited less often than other pages and will still give the same social proof. Interactive Landing Pages Using interactive elements on landing pages boosts the engagement of visitors on average. This type of content can assist you in reaching your goal of converting visitors to leads. Rather than being a static site with the usual sign-up form and other marketing content, interactive pages offer a unique experience to your visitors. This interactive landing page for Mooala's dairy-free milk uses a playful approach in order to keep the user interested. The page features an easy sign-up form with various options, which speed up the process of conversion even more. This interactive landing page created by TransferWise is another example. The first screen offers real-life stories of success and social proof to reassure prospective customers that the service is worth their money and then lets them complete a simple form for more information on how the product functions. A landing page can be an effective way for B2B marketers to build a list. You can offer a free eBook, webinar, or a free trial, or any other content that will entice your customers to sign up in exchange for their contact details. Headache Trackers In the stage of consideration at the time the client has identified their issue and is researching solutions, content should inform users about headache triggers and treatments. Examples include infographics that share information on the most common causes of headaches, or white papers that share proprietary research on the science behind headache cures. White papers usually require users to provide their email address to gain access. This builds confidence and credibility for the brand among potential customers. Minen says that headache trackers, which let users monitor their levels of stress and food intake, can be beneficial during the research stage. However, users must be cautious when making conclusions based on information from the tracking, she says. It may not be a true reflection of their headache triggers.